The best strategies are the simplest strategies
Featured Speaker: Matt Davies
About Matt Davies
Executive Consultant
Matt Davies is an executive brand strategy consultant. He helps business leaders all over the world develop and align around powerful strategies which build brands, ignite growth and inspire more meaningful customer and employee experiences. As well as being an entrepreneur himself, he has over twenty years experience working with businesses of all shapes and sizes from start-ups through to household names like Microsoft, Nestlé, Capital One, Boots, Experian, Nikon and Specsavers. Matt was recently listed as a ‘Top 50 UK Advisor’ by Enterprize Nation. He is a certified Level-C Brand Architect. He runs the award winning global Podcast “Just Branding” which has had over half a million downloads and is now in its 5th season. Matt is an author (see his book ‘Storyategy’ here: http://amzn.to/2OR1VIN) a frequent public speaker, writer and thought-leader in areas on leadership, branding, creativity, design thinking, innovation, storytelling and marketing. He is the host of ‘The Matt Davies Mastermind’ which he chairs monthly with a group of 50 global brand strategists. He is also a mentor and coach. Find out more on his website: https://mrmattdavies.me or connect with Matt on LinkedIN: https://www.linkedin.com/in/mattgdavies/
Three Takeaways from the Interview:
- Put the customer first in your branding.
- There are 3 Key components to branding: customer, competition and culture
- Brand Strategy, the Key piece of great brand strategy is unique value
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About Matt Davies
Matt Davies is an executive brand strategy consultant. He helps business leaders all over the world develop and align around powerful strategies which build brands, ignite growth and inspire more meaningful customer and employee experiences. As well as being an entrepreneur himself, he has over twenty years experience working with businesses of all shapes and sizes from start-ups through to household names like Microsoft, Nestlé, Capital One, Boots, Experian, Nikon and Specsavers. Matt was recently listed as a ‘Top 50 UK Advisor’ by Enterprize Nation. He is a certified Level-C Brand Architect. He runs the award winning global Podcast “Just Branding” which has had over half a million downloads and is now in its 5th season. Matt is an author (see his book ‘Storyategy’ here: http://amzn.to/2OR1VIN) a frequent public speaker, writer and thought-leader in areas on leadership, branding, creativity, design thinking, innovation, storytelling and marketing. He is the host of ‘The Matt Davies Mastermind’ which he chairs monthly with a group of 50 global brand strategists. He is also a mentor and coach. Find out more on his website: https://mrmattdavies.me or connect with Matt on LinkedIN: https://www.linkedin.com/in/mattgdavies/
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